Roovillage Marketing Campaign
Date: December 2017*
Skills: Ideation & Creation, Logo Redesign, Branding, Social Media Marketing, Illustrator, Photoshop, InDesign,
This project the final project for my Digital Imagery in Web Design course of my Master's Degree program. We worked with a real client who was looking to rebrand their company, Roovillage. This client offers a unique service where they match parents who need drop-in child care with facilities that have open spots.
This project began with an evaluation of the current branding and social media strategies. Then, I moved on to a logo redesign. The company wanted to keep some sort of kangaroo, which makes sense given their name, but it needed more action! After all, their company is about being on the go! They also have a vibrant color scheme, so I decided to maintain and extend the existing palette. Full branding styles are included in the kit.
Additionally, you'll view a branded flyer, brochure, postcards, stickers, a serious social media assets for Facebook, and animated banner advertisements. The various elements were created in either Photoshop or InDesign, then each piece was mocked up to show the client what the item would truly look like. Finally, I conclude with an evaluation of the client's current website plus make recommendations for improvements.